Preview
Contributing Institution
Maine State Library
Document Type
Image
Description
"This is the way cross-country should be. The perfect exercise for mind, body and soul. This winter, come to Maine. Feel the outdoors deep inside. Call 1-800-533-9595. Maine; The way life should be."
This print advertising was among the first to include the new slogan, "The way life should be," introduced at the October 1987 Maine tourism conference. It ran in the Boston Globe Magazine, December 20, 1987 issue.
Exact Creation Date
12-20-1987
Language
English
Keywords
Maine; Tourism; Print Advertising; The Way Life Should Be